Thursday, 9 July 2009
AllTranz Branding
Wednesday, 27 May 2009
The most unique internet video competition ever?
The most unique internet video competition ever?
We’re working with a 300 year old cereal company based in Crewe, Cheshire. Mornflake is the 8th oldest company in Britain handed down over 14 generations. As a company, it epitomises probity, fiscal responsibility and social conscience and has rejected every offer of being acquired in all this time. Kind of values we want to see in all companies right now, right?
Problem is; few people have heard of Mornflake, although anyone who eats porridge is likely to have eaten their cereals. Mornflake already supplies most of the major supermarkets’ own label oats based cereal foods and is re-launching its own brand of cereal foods.
Since TV advertising is no longer the default way of creating widespread awareness of a new brand, we’re organising a very different kind of video competition for Mornflake. Our approach differs in three unique ways;
1. We’re asking people to make videos about themselves. So lots of good material there! More specifically, videos about their values. The Mornflake brand must feature in the video but in a product placement kind of way. We’re not looking for cheesy reasons why people should eat Mornflake oats. The best video creator will win a cash prize of £15,000.
2. We’re conducting the competition on Facebook using an application called Uvizz (check out the video on their home page – truly impressive). Uvizz works in a way that financially rewards video creators and video viewers for spreading video around their personal networks.
3. We’re adopting an open source approach to engaging online communities and have commissioned a network of independent thinkers called Minciu Sodas. They are building a directory of online communities in the UK and starting conversations with people in an open, respectful and authentic way. A way that reflects Mornflake’s values. This data will be made available to any other organisation that wants to learn how to engage these communities and will help those communities be found by other people.
The competition will launch in mid-June. The exact date will be announced soon but you can still register here and we promise to let you know when it all starts. The basic entry rules are here.
Posted at 11:31 PM in Advertising, Competition, Film, Mornflake, Social Software, Twitter, Video | Permalink
Technorati Tags: authentic, brand, cereal, competition, facebook, minciu,mornflake, morningfoods, oats, rules, rules, sodas, ugc, UK, uvizz, values,video
Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design
Tuesday, 31 March 2009
Interview with Graphic Shack
Very enjoyable and looking forward to more ;0)
Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design
Friday, 27 March 2009
Connect with me ;0)
Saturday, 6 December 2008
E-Cards a go go!

Thursday, 27 November 2008
New Testimonials In!

Gary Barnes
WillDan Systems Ltd.
looktouchfeel designed and built a brochure site for WillDan Systems on a CMS. In addition we created their brand identity and continue to support them with marketing collateral.
Carl Locke-Edmunds
Daventry Web Design
Please also check out our Daventry web design specific page on Google too: http://ricky.oneill.googlepages.com/daventrywebdesign
Monday, 27 October 2008
Sunday, 28 September 2008
Thursday, 29 May 2008
ipods, babies, the NHS and arcade machines!
Hi guys!
This is just another irregular update from looktouchfeel to let you know what we've been working on, what's new and what's coming up... don't forget to keep track of recent projects at our blogsite.
iPods
looktouchfeel has been trading now for several years on word of mouth alone, and until now has only really "recognised" that by saying thank you and occassionally buying people dinner. Well, I've now decided that for every referral you make that leads to a successful project - I will get you something nice, like an iPod with your name on it for example. So go on, tell all your friends about us, or suggest we contact someone who is in need of graphics or web design services - and you might just end up with a nice little bonus.

Baby now fully cooked
Saffron, my long suffering partner, is now "full term" - so as previously mentioned, soon as the little blighter is hatched, I will disappear for two weeks to learn how to be a dad.

NHS Intranet design
looktouchfeel was fortunate enough to be commissioned by its largest client yet - The NHS (The World's 2nd largest employer, behind the Indian Army). We were brough into an existing web overhaul project to design a new intranet system for their Primary Care Trusts. Here's a preview:

Retro arcade magic - Arcadeum
Last time I told you about our side project - http://www.themillproject.com/, which is now fully up and running and ready to take bookings for management teams looking for a getaway. But, ever the enthusiastic entrepreneur - I've already setup my 2nd "side project", this time selling classic retro arcade machines for the home or office. You remember the ones...the tabletop machines that used to play "Pacman" or "Asteroids"...? Well, now they are back! But this time they have Hi Res monitors and come with over 1000 games! The website is still in development (I know, the irony! But have you ever been to a builders house? They are always half finished!). But have a look at the units below and check out our branding...if you want to pre-order one, just drop me an email.


That's all folks, see you on the other side!
© 2008 loochtouchfeel design
Wednesday, 30 April 2008
Dooodolls.co.uk relaunched
Advertising work for Retail Profile























