A Christmas Carol - by LTF

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RATM at Xmas #1, John & Traceys Facebook Campaign... what does it all mean for Social Media in 2010 and beyond?

Whatever you may think of the result of this particular campaign, or indeed its very existence, you cannot deny the implications of it. Not only does it have implications in Social Media, in the Music Industry and Popular Culture, but I believe in all forms of democracy.

And what if this campaign wasn't about getting Rage Against The Machine to Xmas #1, what if it was to "Bring back the death sentence in the UK", or "Vote Mad Raving Luny Party in the next General Election"... and what if it WORKED??

Is this a good thing? Does it mean the people are getting their say?

Lead Singer of Rage Against The Machine, Zack de le Rocha said "this represents the silent majority...". Is that right? Or did people get caught up in it? Did they just want to "stick it to the man"? Or had they all, all 600,000+ of them, been losing sleep over the fact that Simon Cowell's been running the Xmas charts for 5 years in a row?

I think we as a society, and we who represent the world of Social Media, have a duty to discover/learn/investigate this. And determine how best to utilise the power of Social Media for GOOD and not EVIL (I'm not saying Rage are evil, I LOVE RATM, have done for years).

And what of John & Tracey Mortimer...? They were clearly very aware of their social responsibilities during this campaign. They raised a massive £70,000 on their facebook page alone for the homelsess charity, Shelter. And RATM have promised to not only send proceeds from the single sales to a Charity, but also to perform a FREE concert in the UK in 2010. But what if this kind of power, this kind of movement, gets into the wrong hands? Will the public only get behind things they really care about, or will they just get caught up, follow the herd and make huge changes that are not representative of the people's true views?

Also, what about Social Pressure? Because a group exists, does that make the cause ok?

What do you think? This is more of a conversation starter than a blog post... get involved - I'd like to hear your thoughts.

Social Media Consultant, Northampton.

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

WillDan Christmas card

We recently did this Christmas card for WillDan Systems, as a seasonal promotional product, see a wider range of our print based design at www.looktouchfeel.com

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Phoenix County Metals

Phoenix County Metals commissioned us to do their website, and here is the result, see www.looktouchfeel.com for more websites like this.

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

House of Hose branding

We were asked by House of Hose to design their website and establish their brand identity, this is the logo we designed for them. See more branding examples at www.looktouchfeel.com

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Moore Media logo

This is the logo we designed recently for Moore Media, a wider range of brand identity examples can be seen on our website at www.looktouchfeel.com

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Like Minders leaflet

Along with their website and branding, we recently designed this DL sized promotional leaflet for Like Minders, see a wider range of our print based design at www.looktouchfeel.com

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

London Hand Therapy website

As well as their brand identity, we were asked by the London Hand Therapy to design and relaunch their website, see more at www.looktouchfeel.com

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

London Hand Therapy branding

A full range of our branding and identity work can be seen on our website at www.looktouchfeel.com, this is the logo that we designed recently for the London Hand Therapy.

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Duckling Green Children's Centre

Duckling Green Children's Centre asked us to do their website recently, please see www.looktouchfeel.com for similar work.

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Beane Valley website

We were recently commissioned by Beane Valley Children's centre to design their website, and here's the result... for more work like this, visit www.looktouchfeel.com

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Is our company name cool, or stupid?

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design

Knowing How Much To Charge

The most basic thing to establish when it comes to pricing are your hourly and daily rates. I used to get confused about why there were hourly AND daily rates and actually, I still can’t get a sensible answer out of anyone, even people who’ve been Freelancing for decades! The way I view it is My hourly rate is 1 x Y and my Daily Rate is 10 x Y, because I work long hours (and usually if you’re working on a day rate, you might have to travel to and from the place).

Full article on Scrunchp, here:

http://scrunchup.com/issue-3/knowing-how-much-to-charge/

Graphic and Web Design in Daventry and Northampton from Look, Touch & Feel Design